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What's the secret to securing store support?
Posted By : Alex Powell
|
Posted Date : January 11th, 2019
We get asked a lot of questions. A LOT. But the one that seems to come through time and time again is about how to secure those lovely-looking store banners and features. Despite what you might think, this isn't a feature reserved for the bigger labels, and some people think that we automatically secure them for you (we don't) - but what we can do is help you pitch for them and there is plenty you can do to ensure you have the best chance of getting that all-important store support.

So, where do you start? Well, filling in this form is essential.

We can't emphasise this one enough: if you don't get your form to us AT LEAST 4 weeks before release date, you have very little chance of getting any store support. It doesn't matter how good your release is or how many DJs are playing it, that's the cut-off and something we can't change (so please don't ask!).

Now onto the important stuff. What exactly are the stores looking for?
It's quite simple really - they want to see a release that is getting the best possible support from both the label AND the artist. If you're not getting behind it, neither will they. So, with that in mind - make sure your pitch includes the following:

- Examples of how you're supporting the release on social media and directing people to the store. Screenshots are great, and if you're putting a budget behind boosting posts, make sure to include that info too.
- Have you got a PR team working the release? If so, include examples (screenshots or URLs) of any online support, reviews or features where the track is covered and people are directed to the store.
- Is the release on Spotify? Make sure you've got examples on the track being embedded in articles and pushed on social media to an international audience.
- Stores love to feel special - if you've got fancy videos and tasty visuals directing people to a particular store, TELL US ABOUT IT.

Fairly straightforward, right? That said, we still see plenty of labels submitting information that just isn't going to impress stores - or even worse, NO information at all! If your form consists of the following but not much else, you might need to go back and have another thing before you hit 'submit':

- A list of club support (and btw, 'Downloaded for R. Hawtin' doesn't count as club support)
- The press release or other generic promo blurb.

We know better than anyone how competitive the market is, but we're on your side and we will help you wherever we can, however, we can't do that without you doing your bit. If you want to chat to us about how you can improve your support pitch, or for advice on how to improve the promo and marketing campaigns around your releases - you can speak to a member of the team at any time.

 

Next Article : We're Hiring at our HQ: Marketing & Content Support Assistant

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