What Do Great Promo Campaigns Have in Common? | Label Worx
This website uses cookies to give you an incredible experience. By using this website you agree to the terms This website uses cookies, learn more ×

Label Worx

Top

 

NEWS NEWS

NEWS

What Do Great Promo Campaigns Have in Common?
Posted By : Simon Tillotson
|
Posted Date : June 2nd, 2021

If You Don't Shout, Nobody Will Hear

It doesn't matter whether you've signed the best record ever written, it's simply not enough to put out a release and expect that it will do well without giving it a bit of help.

To give it the best chance, you need to get behind it with a comprehensive promo campaign - one which helps you cut through the noise of the other 25,000 tracks released that week and gets your release in front of as many relevant people as possible.

There are many different ways to run a promo campaign, but the successful ones usually have a few key things in common...

Plan. Plan. Plan.

A good campaign doesn't happen by accident, and it shouldn't start on release day either. Give yourself enough time to prepare visual assets, write a press release, and work out a timeline that allows you to capitalise on every available promotional opportunity.

Data Is King

Use platforms like Songstats, Spotify and Facebook to learn about your fans. Where do they live? What social media platforms do they use? How can you target them effectively?

It's Not Just About The Music

A good campaign should look great too. Prepare a stash of engaging images, videos, animations, stickers and GIFS to keep the campaign moving without getting stale.

Create Your Own Hype

Get the release into the hands of as many touring DJs as possible. Offer exclusive first play opps to key tastemakers or media platforms. Share videos of the tracks being played at events (when we're allowed!). Get the music out there and let it do what it was made to do.

Tell An Interesting Story

Add an extra dimension to the release by showing its place as part of a wider story. How was it made? What was the inspiration behind it? What makes this track unique?

If you're pitching for press coverage, reviews and features, or employing a publicist, they're all going to want to know the story behind the music so get creative!


Get Excited & Don't Give Up

Probably the most important part of any campaign, because let's face it - if you're not excited about it, why should anyone else be? Promo campaigns are tough but if your product is good, your message is consistent and you persevere, there's no reason why you can't hit the #1 spot too.


For more advice about promotion and marketing best practices, check out the articles on the Label Worx Knowledge Base

labelworx.zendesk.com/hc/en-us/categories/115000901289-Best-Practices

 

Next Article : #CreateSuccess with AIM Future Independents

Do you have questions?

Our team of specialists are on hand to answer all of your questions so please don't hesitate to get in contact.

GET IN TOUCH

Join Label Worx today

Signing up is quick and easy using our online form. Complete this and one of our Account Managers will be in touch.

SIGN UP TODAY

More News

Label Management 101: The Foundations Of A Successful Label

Our News   /   June 16th, 2021

Label Management 101: The Foundations Of A Successful Label

What are the foundations of a successful label?

#CreateSuccess with AIM Future Independents

Our News   /   May 19th, 2021

#CreateSuccess with AIM Future Independents

We'll see you at AIM Future Independents

Level-up Your Accounting With Royalty Worx

Our News   /   May 13th, 2021

Level-up Your Accounting With Royalty Worx

Not an accountant? No problem. Here's how Royalty Worx could help you and your label...

Label Management 101: Capturing a Global Audience

Our News   /   April 14th, 2021

Label Management 101: Capturing a Global Audience

This week, we're taking a closer look at the foundations of music distribution as we look at some of the different types of DSP we distribute to, and why you should consider the territories they operate in.

Free Spotify Webinar With Mixtank

Our News   /   March 18th, 2021

Free Spotify Webinar With Mixtank

Register your free place on Mixtank's Spotify webinar.

New DSP: SberZvuk

Our News   /   March 17th, 2021

New DSP: SberZvuk

We are excited to announce our first new DSP Integration of 2021: SberZvuk SberZvuk is a streaming service that offers thousands of curated playlists, top charts and personalised recommendations - all in the single application. The streaming service, formerly known as Zvuk, was acquired but Russia's largest bank Sberbank then renamed to SberZvuk. The streaming service will become part of the company's new product family, alongside SberBox, a TV streaming device, and SberPortal, a smart speaker with a screen that offers voice and gesture recognition. People listen to SberZvuk in Russia, Azerbaijan, Armenia, Georgia, Kazakhstan, Kyrgyzstan, Moldova, the Republic of Belarus, Tajikistan, Turkmenistan, Uzbekistan and Ukraine.

Promotion & Marketing: Release Day Checklist

Our News   /   March 11th, 2021

Promotion & Marketing: Release Day Checklist

In the first of our Promotion & Marketing series, we've put together a Release Day Checklist.

Firestarters: How To Start A Digital Record Label

Our News   /   March 9th, 2021

Firestarters: How To Start A Digital Record Label

Join in our discussion as part of The Firestarters 'Virtual Festival of Conversation'

Label Management 101: Understanding the Language

Our News   /   February 26th, 2021

Label Management 101: Understanding the Language

Starting a record label is easy - making it a success is the difficult part. All successful labels are built on the same solid foundations and in our new Label Management 101 series, we'll explain what they are and how you can apply them to your own label.

10% Off Custom Spotify Canvas Videos

Our News   /   February 18th, 2021

10% Off Custom Spotify Canvas Videos

10% Off Custom Spotify Canvas Videos with Rotor

2020 End Of Year Roundup

Our News   /   December 23rd, 2020

2020 End Of Year Roundup

Well, it's fair to say that 2020 has been a mixed year and one that has changed not only our industry but the entire world as we move into 2021. Despite the challenges facing us, we will look back on 2020 as a year to be proud of with some big developments for Label Worx both internally and externally. We've grown as a company and continue to offer world-class label services, and we have collaborated with teams across the industry to launch some really exciting projects throughout the year.

Beatport Introduces New Genre - Electro [Classic / Detroit / Modern]

Industry News   /   December 9th, 2020

Beatport Introduces New Genre - Electro [Classic / Detroit / Modern]

Genre launch creates a new home for the pioneering sound born out of the Motor City, Rotterdam, and beyond. Beatport, the world's number one destination for electronic music, has just announced that it will add a brand new genre category to the store: Electro [Classic / Detroit / Modern].

Expert advice for artists & labels from Facebook's Music Partnerships Lead, Erik Giusti

Industry News   /   December 8th, 2020

Expert advice for artists & labels from Facebook's Music Partnerships Lead, Erik Giusti

Do you want to learn effective strategies to get the most out of Facebook and Instagram directly from someone who works there? Do you want to ask questions about how labels and artists can use the platforms to promote music to someone who has experience marketing music for major labels? Would you like to access all this for FREE?

'Finding Your Sound' - Live Webinar with Demuir

Industry News   /   December 7th, 2020

'Finding Your Sound' - Live Webinar with Demuir

On Sunday 13th December, we will be launching Mixtank's new webinar series with one of the scene's most respected and successful producers - Demuir.

Guiding your way through Instagram

Industry News   /   December 3rd, 2020

Guiding your way through Instagram

Instagram's impressive growth throughout 2020 continues with the launch of another exciting new feature to get to grips with and incorporate into your promo and content strategy - 'Guides'.

Spotify Canvas available to all artists

Our News   /   November 20th, 2020

Spotify Canvas available to all artists

Big news from Spotify and Label Worx, from today the Canvas feature will be available to all artists on your roster moving forward. In addition to being a great branding tool, Spotify Canvas has shown to consistently drive key performance metrics, such as social shares (+145% average vs. control group), streams (+5%), saves (+1.4%), adds to user playlists (+20%) and visits the artist's profile page (+9%). The Spotify Canvas microsite, canvas.spotify.com, is the source of truth for all things Canvas related - it has specs, a guide on 'how to upload', and their content policy. Spotify are also introducing a new Canvas category on SoundBetter, where artist teams can find and hire credible visual designers to help them make their assets. Spotify Canvas will remain inaccessible to consumers in these markets: Russia, Ukraine, Belarus, Kazakhstan, Moldova, MENA (Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, India We look forward to seeing how your artists continue to express their creativity with the format.

Redesigned public Label Copy tool

Our News   /   November 19th, 2020

Redesigned public Label Copy tool

Our Label Copy tool is something used by labels on a daily basis. This tool enables labels to quickly export label copy for a particular release or track. If you license your music to third parties you will have already realised how important this little feature has become. It is simple but it saves a lot of time! We have now gone one step further and redesigned the public Label Copy tool, with an improvement that now gives you the ability to now generate a link for the Label Copy and email that to your recipients. This public link takes you to a web a page, which contains all of the required label copy information. It even has a download option if your recipient wishes to keep a copy.

TikTok Tips & Tricks

Industry News   /   November 18th, 2020

TikTok Tips & Tricks

It's fair to say that TikTok is more than a passing craze - with over 800 million active users worldwide and a huge focus on sounds and music, it has the potential to have a real impact on your brand and therefore is a platform that labels and artists need to take seriously.

 

afemdj-voicelwaprimerightstersoundcloudstemstonedenyour-edm