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We spoke with Tough Love's 'Get Twisted' about why they chose Label Worx as their distributor.
Posted By : Alex Powell
|
Posted Date : December 6th, 2016
Get Twisted, the unforgettable house music imprint from Tough Love, has grown considerably over the last few years after the success of their first chart topper 'So Freakin Tight'. We have always enjoyed working with these guys as they always deliver upfront, cutting edge, crossover house music. We took 5 minutes of their time to have a chat about how they started Get Twisted and why they chose Label Worx as their disstribution partner.


How / why did Get Twisted start?
When we first started Tough Love we found it hard to break down the barriers of getting our music out on other labels. We believed in our sound. At the time we were also getting sent so much unsigned material from really talented artists that were facing the same hurdles. Opening up our own imprint was an organic step for us to release the sound we love and the sound which we were pushing as Tough Love.

Can you tell us the story behind your latest release
The latest release 'Jacked Up' on the label comes from Ray Foxx & Dephlex. It's a big and bouncy record that sounds as good in the club as it does on air which is always difficult to achieve. We've been in talks with Ray Foxx about a few records over the last year and when we heard 'Jacked Up' we instantly fell in love with the record & wanted it on the label.

How did you hear about Label Worx
We'd had a couple releases on labels that used Label Worx for distribution and promotion. After talking to various distribution companies Label Worx stood out the most for its service and ease of use. We're consider them a part of the family and have been for 4 years.

What does Label Worx do for you and your label?
Distribution & Label management.

What have been the biggest problems that you have faced running a label?
There is so much great music out there that finding great records isn't the hard part, but getting them seen and heard especially on a global level can be difficult. We pride ourselves on making sure all our releases are supported on radio, but sometimes getting the support and profiling on store platforms is problematic due to the sheer volume for records released.

How has the industry changed in terms of running a label? How do you stay ahead of the curve?
The trends of music have changed dramatically, especially in the UK which is our core market. As a rule we don't follow trends, the label was set up to support artists that we believe in & a sound that we believe in. We'd rather sign records that can stand the test of time than be relevant for 3 months and forgotten soon after.

What does Label Worx do that no other distribution company does?
For us it's the ease of use, its interface is super easy to use. The team are always on hand any time of day and together we've built something really special.

How would you sum up Label Worx in one sentence?
A professional service that makes running a label 100 times easier!

What should we keep an eye out for from Get Twisted over the rest of 2016 and into 2017?
We're not slowing down, we've got a single about to drop from Rae, Mandal & Forbes and our 'Let's Get Twisted Volume 5' Ep which features Felon, Kadian, Lovra & N:Fostell. Next year we have some huge records from the likes of Hardsoul, Tazer & LiTek. One is a part of our JV with Sony/Columbia which we think will cause a big stir and has huge potential. On top of all this we will be releasing a lot more of our own music on the label not forgetting a series of showcases across London, the U.K. and abroad.

If you havn't already checked out Get Twisted. Head to Beatport for all their past and present releases.

 

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