Virtual Cycle Relay Ride & Fundraiser | Label Worx
This website uses cookies to give you an incredible experience. By using this website you agree to the terms This website uses cookies, learn more ×

Label Worx

Top

 

NEWS NEWS

NEWS

Virtual Cycle Relay Ride & Fundraiser
Posted By : Laura Holness
|
Posted Date : October 12th, 2020
WORLD'S TOP DJs, LABELS, AND MUSIC INDUSTRY EXECS JOIN A VIRTUAL CYCLE RELAY RIDE FROM ICONIC MUSIC VENUES AS PART OF AN 8-HOUR VIRTUAL FUNDRAISER.

ALL PROCEEDS WILL SUPPORT STUDENTS AND ARTISTS IN UNDERSERVED COMMUNITIES IN SOUTH AFRICA THROUGH NON-PROFIT PARTNER, BRIDGES FOR MUSIC. THE EVENT WILL BE STREAMED LIVE ON BEATPORT.

On Wednesday, 21st October, the Annual Bridges for Music charity cycle event, which is a tradition for Bridges for Music, Beatport, and Pioneer DJ, and one of the focal points of the annual Amsterdam Dance Event (ADE) conference, is moving online. Some of the world's top DJs, music executives, promoters, and other industry figures will cycle on Tacx Neo Smart Trainers with the latest Garmin computers, Garmin Edge 1030 Plus. They will be installed in some of the world's most iconic music venues around the world, including Watergate (Berlin), Ministry of Sound (London), the ADE Headquarters at the Felix Meritis (Amsterdam), the Bridges Academy in Langa (Cape Town) and Los Angeles to participate in an 8-hour virtual relay race.

Some of the international teams and riders already confirmed include Armada, Defected, Awakenings, Richie Hawtin, Pan-Pot, Gigee, Rebekah, Floyd Lavine, Juliet Fox, Goldfish, and Pete Tong. With DJ guest sets from some of South Africa's hottest names Themba and Lady Z as well as other international guests.

The venues and riders will be connected through the virtual cycling app Zwift to complete an 8-hour cycling relay (2 PM to 10 PM CEST / 9 AM PDT onwards) via a unique stream that will be powered by Beatport. The event will also raise funds for the Bridges For Music program to help provide quality education to youth in underserved communities in South Africa. Previous years' events funded the construction and operations of the Bridges Academy, an incredible creative school in the township of Langa.

The fundraiser is sponsored by Pioneer DJ. Looking forward to the event, the brand's General Manager in EMEA, Mark Grotefeld, said, 'We are really honored to have been a founding sponsor of Bridges For Music, and we completely endorse their noble mission of uncovering, developing, and nurturing the latent and untapped talents of the underprivileged.'

The annual charity ride is always a favourite of attendees of ADE, which draws thousands from the global dance music community for its annual conference. The entire 8-hour event will be broadcast on Beatport's Twitch channel as well as the store's homepage and will include real-time tracking of riders and special performances from some of the most renowned DJs in the world.

'Our community is always looking for ways to give back and even though we can't gather physically this year in Amsterdam, we felt it was important to get creative and raise funds for this very important cause,' said Ed Hill, VP, Media Group, Beatport. 'This virtual 8-hour bike ride reflects the enthusiasm that our community of DJs, label execs, promoters, and others maintain, even as we face such a challenging time.'

Dance music fans who want to ride with their DJs from their own home can follow along via their Zwift account and a smart turbo trainer or via www.cycleformusic.com or through the Zwift App. Just choose the artist you want to ride with on the Zwift App and share the fundraising page link to help raise funds for South African students.

Entries for new riders & teams at the official locations are open until October 12th. Zwift users can join the event virtually up until the starting time.

This event is made possible by generous support from Pioneer DJ and the contributions from Beatport, Garmin and Taxc.100% of proceeds will go to the cause.
www.cycleformusic.com

 

Next Article : Spotify Launch Promo Cards

Do you have questions?

Our team of specialists are on hand to answer all of your questions so please don't hesitate to get in contact.

GET IN TOUCH

Join Label Worx today

Signing up is quick and easy using our online form. Complete this and one of our Account Managers will be in touch.

SIGN UP TODAY

More News

New DSP: AWA

Our News   /   August 19th, 2020

New DSP: AWA

We are excited to annouce a brand new DSP Integration: AWA AWA is a Japanese subscription streaming music service that launched in Japan in 2015 and is a joint venture between the Avex Group (a group of entertainment companies that includes Avex Trax, one of the largest record labels in Japan) and Ameba / CyberAgent (a popular Japanese social network/blog site with currently over 40 million users).

YouTube is more important for artists than ever before - here's why

Industry News   /   October 20th, 2020

YouTube is more important for artists than ever before - here's why

For labels and artists, YouTube is a crucial platform with a truly global audience which you need to master if you want to get the most out of your music. With this in mind, we invited SongStats' Head of Editorial, Lennie Zhu, to give us a run down of why YouTube is more important for artists than ever before.

Arts Council England opens applications for DYCP fund

Industry News   /   October 19th, 2020

Arts Council England opens applications for DYCP fund

Some welcome news for the creative industry as Arts Council England opens the application process for their Developing your Creative Practice fund - an opportunity which could offer DJs, performers, creators, arts and cultural educators, community practitioners'/engagement specialists, movement directors, cultural conservators, creative enablers, and creative technicians grants of up to ?10,000.

Spotify Launch Music in Podcasts

Industry News   /   October 16th, 2020

Spotify Launch Music in Podcasts

Spotify have just launched a new way to experience music alongside engaging conversation on their platform. This new format combines music alongside spoken-word content - essentially allowing you to create podcasts with music or a show similar to something you'd hear on the radio, but with all the music discovery benefits that Spotify's platform provides.

BMC20 - Now Available On Demand

Industry News   /   October 15th, 2020

BMC20 - Now Available On Demand

If you tuned into the recent virtual Brighton Music Conference 2020, you may have seen our co-hosted panel with AudioLock discussing The Music Music - 'AudioLock & Label Worx present: The Music Mission'. During the panel, we covered additional ways the industry can protect itself from piracy and how to maximise revenue streams at a time when it counts more than ever.

Instagram Reels: Making it easier to save and discover the sounds you love

Industry News   /   October 13th, 2020

Instagram Reels: Making it easier to save and discover the sounds you love

Instagram is putting a lot of energy into its new Reels feature and has just announced some interesting updates that will make it easier for users to discover, save and share the sounds they love. If you're currently creating Reels for your label or thinking of integrating the format into your promo strategy, you will want to read this...

Spotify Launch Promo Cards

Industry News   /   October 8th, 2020

Spotify Launch Promo Cards

Spotify has just launched 'Promo Cards' - a new tool to quickly create personalised visual assets which will help you shout about your releases and artist profiles on social media.

Stagehand Covid-19 Crew Relief Fund Receives PPL Grant

Industry News   /   October 7th, 2020

Stagehand Covid-19 Crew Relief Fund Receives PPL Grant

This week, we heard the positive news that PPL have granted 100K to the Stagehand COVID-19 relief fund.

Introducing: Soundtrack by Twitch (Beta)

Industry News   /   October 1st, 2020

Introducing: Soundtrack by Twitch (Beta)

It's no secret that streaming has taken on a new life this year, and the music industry's continued crossover with the world of gaming has made Twitch the crown jewel of streaming services. We've been working with Twitch for a long time, and we are now proud to announce that music distributed by Label Worx from labels who opt-in will now be delivered to Twitch via their new service: Soundtrack by Twitch (Beta).

Q&A with Craig Knight

Industry News   /   October 1st, 2020

Q&A with Craig Knight

We caught up with DJ and producer Craig Knight to discuss the success and story behind 'Let Me Be Your Fantasy' - his recent collaboration with Gok Wan and Kele Le Roc on OneFold Records which has hit the iTunes #1 spot and had everyone talking.

Starsky's Top 5 Production Tips

Industry News   /   September 30th, 2020

Starsky's Top 5 Production Tips

Following the recent announcement that YouTube personality Starsky Carr will be hosting a weekly show dedicated to music production on Clubbing TV, we thought it was the perfect opportunity to ask Starsky to share his top five tips for someone who is thinking of taking the plunge into the world of production. Take a read...

Rotor Videos launch subscription service

Industry News   /   September 23rd, 2020

Rotor Videos launch subscription service

If you read our Q&A with Rotor Videos back in July, you'll know that their online app for video creation, production and editing is an incredible tool for artists and labels wanting to promote releases using original and - most importantly - affordable video content.

Spotify launch Virtual Events

Industry News   /   September 18th, 2020

Spotify launch Virtual Events

Introducing 'Virtual Events' - another game-changing feature now available on Spotify as the platform continues to provide new ways to help artists promote their music and reach their fans.

Facebook Unites Music, Streaming & Gaming

Industry News   /   September 17th, 2020

Facebook Unites Music, Streaming & Gaming

It's all coming together. Facebook announced a new integration with the music industry for its Facebook Gaming Partners who will now be able to play music in the background of their livestreams whilst gaming.

Introducing YouTube Shorts

Industry News   /   September 16th, 2020

Introducing YouTube Shorts

Introducing the new way to watch and create content with... YouTube Shorts. What are YouTube Shorts? Shorts is a new short-form 15-second video format which can be created using licensed music from the YouTube platform - another great way to showcase your label's new and upcoming releases perhaps?

How to get the most out of Instagram Reels

Industry News   /   September 11th, 2020

How to get the most out of Instagram Reels

New features mean new rules and new algorithms to get to grips with, but most importantly - new opportunities. With this in mind, we wanted to share some insider tips and tricks to help you get the most out of Reels and enhance your social presence.

Electronic Labor Day and Beatport ReConnect present 'For Beirut'

Industry News   /   September 10th, 2020

Electronic Labor Day and Beatport ReConnect present 'For Beirut'

ELD, Beatport and the international electronic music community join forces to raise funds to rebuild Beirut On September 13, 40 days of mourning, after the tragic and horrific blast that shook the Lebanese capital, Beirut, Electronic Labor Day (ELD), Beatport Reconnect, international DJ Carl Cox, together with the international electronic music community, will join forces through the 'For Beirut' initiative. As international DJs from around the world, spared no time in getting in touch with their friends and partners in Beirut, delivering messages of solidarity and support.

How do you stay creative as a DJ?

Industry News   /   September 4th, 2020

How do you stay creative as a DJ?

Across the industry, touring and club gigs are still currently very much on hold for DJs; it can be hard to stay creative in uncertain times but DJ TechTools has put together an insightful, positive and helpful article

 

audiolockc4didj-voicemfitprimeradartonedenyour-edmyoutube