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Spotify Launch Promo Cards
Posted By : Laura Holness
|
Posted Date : October 8th, 2020
Spotify has just launched 'Promo Cards' - a new tool to quickly create personalised visual assets which will help you shout about your releases and artist profiles on social media.
artists.spotify.com/promocards

You can access Spotify's new feature via the dedicated site which now lets you easily create customised Promo Cards which can be shared on social media. Could this be a new way you promote and grow your platform? Or maybe it's that personal touch you've been looking for to enhance your social presence? One of the best things about the tool is that anyone can access the site, with no required log-in - making it available straight away for artists, label reps, managers, marketers or even fans to get involved.

What are the different types of Promo Cards?
There are three different types of Promo Cards to choose from, these are:

- Artist
- Track
- Album

How to create a Promo Card
Firstly, you will need to search for the content on the site which you want to promote. Then, customise the asset - this can be done by changing the background colour and setting the size ratio to fit different social media platforms (this is a very handy tool!) - then simply download the Promo Card to use.

There is also a shortcut to share the Promo Card directly through Facebook or Twitter and visitors are also provided with a branded link which redirects to the selected content.

Got a track that is playlisted?
If you have a track which is playlisted on one of the 32 supported playlists, then you also have the option to create personalised Promo Cards to celebrate that track. When searching for the track which has been playlisted, it will give the option for this in the search results.

Please note: Playlist Promo Cards are available for the following playlists - African Heat, Are & Be, Esquenta Sertanejo, Exitos Espana, Fresh Finds, Future Hits Latin, Hot Country, Hot HIts Australia, Hot Hits Canada, Hot Hits UK, Indigo, Just Good Music, Lorem, Mansion Reggaeton, Modus Mio, mint, Most Necessary, New Boots, New Music Friday, On Our Radar, Pegao, POLLEN, Pop Rising, Rap Caviar, Rock This, Roots Rising, The New Alt, The Newness, Today's Top Hits, Top Hits Deutschland, Top Hits Portugal, Viva Latino.
The site is available in English, Spanish, Portuguese, and German.

Start creating Spotify Promo Cards today by clicking here!
artists.spotify.com/promocards

 

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