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Label Worx speaks to Snatch! Records as they hit number 1 on Beatport
Posted By : Alex Powell
|
Posted Date : September 28th, 2016
Riva Starr's Snatch! Records is a staple in the Underground House Music scene. Championing releases from the likes of Denis Cruz, Format:B, ANOTR, Paulo Martini, Paul C and the latest addition, the legendary Groove Armada.

Currently at Number 1 on Beatport is Riva Starr's re-rub of Groove Armada's infamous Superstylin. To celebrate the release we spoke with label manager Michele Giuffrida about the release and their relationship with Label Worx.

How / why did Snatch! start?

Snatch! was born in 2010 by an idea of Riva Starr, owner and director, where he felt the need to have his own platform to experiment, discover new music and talents while also pushing established ones, express himself and his taste, the sound which represent him and the music he plays being funky, happy, groovy and melodic stuff.


Can you tell us the story behind your latest release?

Well each release has its own story, sometimes they are artists themselves sending us tracks they believe can fit our sound which now seems to be well defined and identifiable, while some others are being commissioned by us targeting a particular artist or sound we like. Mid-September, we've got a release by Groove Armada, and we are truly happy and honoured to have such artists on board which give us the will to always do better and reach even higher goals!


How did you hear about Label Worx?

We do management and support for various labels other than Snatch!, therefore we felt the need to find a unique distributor which could understand our needs, our music and our way of working within the industry, and by word of mouth and a lucky meeting we found the guys at Label Worx, and I must say moving with them has been so far one of our best decision, the guys are hard workers and always on point!


What does Label Worx do for you and your label?

First of all the guys do distribution to all stores, then we have implemented a more closer working relationship where the guys also help with accounting, socials, release schedule and management, all done perfectly and on time!


What have been the biggest problems that you have faced running a label?

Well there have been a lot of problems and there still are, they are not really problems but things that need to be taken carefully in order to work with an increasingly difficult business where it's now not only music that talks but also marketing strategies, socials networking and lots of other variables and dynamics. Trends in music are always so hard to predict and they hugely affect a label and its sounds, especially when you don't follow trends, but rather do your own thing, your own music and if you're lucky you can create a trend. It's also hard to deal with artists and managements sometimes, making the label schedule fitting everyone's needs and finding the right formula for promoting, advertising, spreading the record and get noticed on the market, among really lots of other things.


How has the industry changed in terms of running a label? How do you stay ahead of the curve?

Things have been changing a lot, with the introduction of the internet as a new mean social networking and promoting has become one of the main features to pay particular attention to, promo to radios, DJs and magazines has changed too and the way music is delivered, new ways of promoting records and new lead times for magazines, both online and printed, on top of a fast moving and shifting market where now labels release more music and more constantly, paying particular attentions to charts and plays, with also a market full of new labels everyday and tons of music to listen to and search for.it has become wider as now producers have more chances to be released and heard, while at the same time quality has lowered being now releasing easier and faster..


What does Label Worx do that no other distribution company does?

We found Label Worx quite useful in terms of organisation, schedule and knowledge. As said the guys not only do distribution but have various features and systems helping labels with accounting, contracts, sorting demos and promos, managing channels and lots of other interesting things!


How would you sum up Label Worx in one sentence?

A friendly and prepared team focused on a labels needs, with the right knowledge and understanding!


What should we keep an eye out for from Snatch! over the rest of 2016?

Well we got some very interesting releases coming from both well know and newcomers, some names still needs to be kept secret ;) we just had on the label Metodi Hristov, Paride Saraceni, Anthony Attalla and Frag Maddin, with forthcoming Riva Starr himself, Jesse Rose, Santos, Wade, David Keno, Brett Gould and Fideles among others, plus some interesting remixes and re-edit! ;)

If you haven't heard Groove Armada - Superstylin (Riva Starr Edit), or the rest of Groove Armada's 'House With Me EP'. Head to Beatport to check it out.

 

Next Article : RIP DJ Spank-Spank - your music changed the way people dance

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