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Label Worx joins The Music Mission
Posted By : Laura Holness
|
Posted Date : March 29th, 2020
Music piracy affects us all, this is why we are proud to announce that we're working with anti-piracy specialists AudioLock and a growing number of high-profile labels on a new project that will tackle the issue of pay-for-access download sites: The Music Mission.

You will probably have seen these sites - they show up in search engine results, masquerade as legitimate stores and charge a fee for access to vast amounts of stolen music, without directing a single penny of the profits back to labels or artists. The campaign aims to remove around 200 of these infringing sites, shut them down through the closure of their payment gateways, and redirect music lovers back to legitimate sources.

The result? A much-needed boost in revenue to our artists through legal sales of their music, at a time when they need it more than ever.

It's easy to get involved and the more of us who join together, the more effective it will be. The process doesn't cost labels a penny and couldn't be simpler:
  1. REGISTER: Labels can register their support via the Music Mission website.
  2. RESEARCH: The Music Mission will work behind the scenes mapping and investigating underlying key dependencies that these sites have.
  3. REPORT: Selected supporters will get pre-prepared infringement notices to forward to payment gateways and server companies used by the sites. This will shut down their ability to keep taking your money.
  4. REVENUE: is injected back into the industry.
You can visit https://themusicmission.net for more information and to register your support to join the mission!

'Music piracy isn't new, but as the industry has grown, the pirates have got smarter and more organised. These pay-to-access sites are specifically designed to confuse consumers and unfortunately, they are incredibly successful. When Music Mission approached us to help them tackle the sites directly, get them taken down permanently and remove their means of taking payments, we were fully on board. The process itself is incredibly easy - it just takes the industry to unite and work together, and we're proud to be part of the movement' - Dominic Kerley, Label Worx

'The subscriptions on these infringing sites range from £8.5 to £41 per month, in comparison to our legitimate dance music stores charging between £1 to £2 per track and are paying the content owners. It is clear to see how the industry is enticed through the offer of flashy stores and generous download offers. While it is impossible to be sure, even if you assume that out of those 11 million visits to pay-for-access pirate sites, that only 35,000 visitors (0.32%) decide to pay for a subscription (at an average of £15 per month), that is still over £500,000 paid to the pirates currently per month. This cash injection back to our industry would make a substantial difference.' -
Ben Rush, AudioLock.NET


Music Ally: AudioLock and Label Worx launch The Music Mission to battle piracy.
themusicmission.net

 

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