Starting a record label is easy - making it a success is the difficult part.
All successful labels are built on the same solid foundations and in our new Label Management 101 series, we'll explain what they are and how you can apply them to your own label.
You can find answers to most questions via the articles on our Knowledge Base, but first of all, let's look at the language of record labels and some of the common terms you'll encounter in the music industry.
DSP - Digital Service Provider
A DSP or Digital Service Provider is a company that Label Worx has connected to for the delivery of music-based content.
These could be stores such as Beatport and Traxsource, or streaming platforms like Spotify, YouTube and Deezer.
ISRC - International Standard Recording Code
An ISRC is an identification system for sound and music video recordings.
Every track should have its own unique ISRC which is used to identify that recording for royalty payment.
Label Worx provides these free-of-charge, but you can also apply for your own ISRC allocations prefix and enter this into the Label Worx system.
Single, EP or Album? - Release Format
Your releases will be listed under one of three categories: Single, EP or Album.
A Single is a release containing one to three songs that are under 10 minutes each.
An EP contains four to six songs with a total running time of 30 minutes or less.
An Album is a release that contains over 30 minutes of music, a continuous DJ mix, or six different tracks from the same artist.
Pre-Save - Marketing Tool
A Pre-Save link is the streaming equivalent of a 'pre-order'.
Fans can add the track to their virtual library ahead of the release date so that they can listen to it as soon as it becomes available to stream.
Pre-Save links can be used for platforms like Spotify, Apple Music and Deezer, and are a valuable marketing tool to drive engagement and momentum ahead of the release date.
Exclusive - Exclusive Release
Making a release exclusive to a specific DSP means that fans will not be able to stream or purchase it on any other platform during the period of exclusivity.
DSP-exclusives have extra benefits like additional opportunities for exposure within the platform, or higher royalty rates.
An exclusive can help you focus your marketing campaign to maximise success, but it can also limit the potential audience for your track so be strategic!
Next Article : 10% Off Custom Spotify Canvas Videos
This week, we're taking a closer look at the foundations of music distribution as we look at some of the different types of DSP we distribute to, and why you should consider the territories they operate in.
Register your free place on Mixtank's Spotify webinar.
We are excited to announce our first new DSP Integration of 2021: SberZvuk SberZvuk is a streaming service that offers thousands of curated playlists, top charts and personalised recommendations - all in the single application. The streaming service, formerly known as Zvuk, was acquired but Russia's largest bank Sberbank then renamed to SberZvuk. The streaming service will become part of the company's new product family, alongside SberBox, a TV streaming device, and SberPortal, a smart speaker with a screen that offers voice and gesture recognition. People listen to SberZvuk in Russia, Azerbaijan, Armenia, Georgia, Kazakhstan, Kyrgyzstan, Moldova, the Republic of Belarus, Tajikistan, Turkmenistan, Uzbekistan and Ukraine.
In the first of our Promotion & Marketing series, we've put together a Release Day Checklist.
Join in our discussion as part of The Firestarters 'Virtual Festival of Conversation'
10% Off Custom Spotify Canvas Videos with Rotor
Well, it's fair to say that 2020 has been a mixed year and one that has changed not only our industry but the entire world as we move into 2021. Despite the challenges facing us, we will look back on 2020 as a year to be proud of with some big developments for Label Worx both internally and externally. We've grown as a company and continue to offer world-class label services, and we have collaborated with teams across the industry to launch some really exciting projects throughout the year.
Genre launch creates a new home for the pioneering sound born out of the Motor City, Rotterdam, and beyond. Beatport, the world's number one destination for electronic music, has just announced that it will add a brand new genre category to the store: Electro [Classic / Detroit / Modern].
Do you want to learn effective strategies to get the most out of Facebook and Instagram directly from someone who works there? Do you want to ask questions about how labels and artists can use the platforms to promote music to someone who has experience marketing music for major labels? Would you like to access all this for FREE?
On Sunday 13th December, we will be launching Mixtank's new webinar series with one of the scene's most respected and successful producers - Demuir.
Instagram's impressive growth throughout 2020 continues with the launch of another exciting new feature to get to grips with and incorporate into your promo and content strategy - 'Guides'.
Big news from Spotify and Label Worx, from today the Canvas feature will be available to all artists on your roster moving forward. In addition to being a great branding tool, Spotify Canvas has shown to consistently drive key performance metrics, such as social shares (+145% average vs. control group), streams (+5%), saves (+1.4%), adds to user playlists (+20%) and visits the artist's profile page (+9%). The Spotify Canvas microsite, canvas.spotify.com, is the source of truth for all things Canvas related - it has specs, a guide on 'how to upload', and their content policy. Spotify are also introducing a new Canvas category on SoundBetter, where artist teams can find and hire credible visual designers to help them make their assets. Spotify Canvas will remain inaccessible to consumers in these markets: Russia, Ukraine, Belarus, Kazakhstan, Moldova, MENA (Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, India We look forward to seeing how your artists continue to express their creativity with the format.
Our Label Copy tool is something used by labels on a daily basis. This tool enables labels to quickly export label copy for a particular release or track. If you license your music to third parties you will have already realised how important this little feature has become. It is simple but it saves a lot of time! We have now gone one step further and redesigned the public Label Copy tool, with an improvement that now gives you the ability to now generate a link for the Label Copy and email that to your recipients. This public link takes you to a web a page, which contains all of the required label copy information. It even has a download option if your recipient wishes to keep a copy.
It's fair to say that TikTok is more than a passing craze - with over 800 million active users worldwide and a huge focus on sounds and music, it has the potential to have a real impact on your brand and therefore is a platform that labels and artists need to take seriously.
We are excited to announce our latest DSP Integration: ACRCloud ACRCloud provides, among other things, automated content recognition ('ACR') of audio and audio-visual content for third party digital service providers and social media partners. ACRCloud has partnered with a number of Partners (including Deezer, AWA, KKBOX, NetEase Cloud Music and Anghami) in order to enable the Partners to scan and fingerprint uploaded content including user generated content ('UGC') before it makes such content available on its service. Once a piece of uploaded content is scanned and fingerprinted, this will additionally help ACRCloud's partners to more effectively identify, and consequently monetize, your content.
We are excited to announce our latest DSP Integration: Soundmouse Soundmouse provides music reporting services to the broadcasting industry. They develop and provide software that reports music usage directly to broadcasters and collecting societies for them to identify the use of the rights owners' copyright material on radio, TV, online and across other media. Using Music Recognition Technology (MRT), Soundmouse listens to key television and radio broadcasts in the UK and across the world to track where our labels' music has been used. It monitors and reports performances across 125 domestic radio stations, as well as international TV & radio stations. Soundmouse also offers cue sheet services on behalf of broadcaster clients. Soundmouse covers several territories around the world, including Ireland, Australia, USA, Denmark, Canada, Sweden, Italy, the Netherlands, South Korea and Japan. They also analyse broadcast data from 30 channels in three territories: USA with 10 television channels and France and Germany with 5 radio and 5 television channels each.
It's no secret that contracts, licensing and music rights in general can be a bit confusing - but if you're a producer or artist, it's essential you make sure you're clued up so that you don't find yourself out of pocket at some point in the future.
We caught up with Berlin-based duo, Teenage Mutants, to chat about the launch of their new label TRAGEDIE. Formed in collaboration with Ersin Akgul, the label's sound will combine epic emotions with straight beats, without forgetting the origins of techno. Take a read as we discuss the inspiration behind the label and 'What We Think' - the collaboration with Giorgia Angiuli which forms the label's debut release.