A Statement Of Intent
Every label is different - in obvious ways like their sound, visual identity, or the format they release on, to the less visible differences behind the scenes in the way they conduct business.
There is no 'right way' to run a label, but there are similarities between the labels that are successful and these ways of working are ones which we think are worth taking notice of.
These practices can be implemented at any point but if you start your label with these strong foundations in mind, it sends out a clear statement of intent that you're taking the label seriously.
Be Something Original
It goes without saying that great labels sign great music.
Don't just follow trends - start them. Work with emerging talent to carve your own niche in the scene and showcase original ideas and sounds that will make your label stand out.
Make Sure You Stand Out From The Crowd
How many of your favourite labels can you recognise from their release artwork or design style alone? We're guessing most of them.
Your visual identity is your shop window, so it's important to make sure you give it as much consideration as the music itself. Invest in good branding from the start and it'll pay off in the long run.
The Benefits Of Being Consistent
The labels who go the distance are the ones who take it seriously and commit to a release schedule that works for them.
Whether you decide to release weekly, monthly or even every quarter, stick to that schedule and give yourself the chance to generate hype for a regular release 'event' that your fans can look forward to.
Have An Eye For Detail From Day One
You never know what the future holds and even a label that starts out as a part-time hobby can become a full-time business under the right circumstances. As such, it's so important to make sure you treat it like a serious business from day one.
Contract every release, even if it is with a close friend - a lot can change when money is involved!
Make sure the metadata for every track is complete to ensure the correct payment for any use of your catalogue.
Taking the time to do these things at the start can save you a huge headache further down the road.
Be Honest With Your Artists
Transparency around royalties has never been more important and a great way to build strong relationships with your artists is to account to them accurately and on time.
Even if the statement doesn't show a profit, it's important to keep artists informed and you don't need to be an accountant to do it either because services like Royalty Worx streamline this entire process for you.
Develop An Effective Promo & Store Strategy
As we've discussed in a separate article, having a strategy when it comes to promo is essential. Work out who you want to hear your music, and then how you can get it to them.
The internet is a limitless tool for promo opportunities - think outside the box and get yourself heard.
Another important strategy is with the stores your music is available on - work out how to make use of exclusivity options, staggered release dates across different platforms, and whether you need to use different edits to cater for the different audiences of each DSP.
Test. Learn. Adapt. Succeed.
You're not going to get everything right the first time - that's a guarantee. Successful labels don't hit the ground running, they're a constantly evolving, moving machine that tries new tactics, learns from mistakes and uses data to adapt as the scene around them changes.
The music industry won't stay still so you have to be prepared to change - but if you've got your core values, brand identity and, most importantly, your sound all on point, you'll have solid foundations in place to weather any storm that comes your way.
Next Article : What Do Great Promo Campaigns Have in Common?
What do great promo campaigns have in common?
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Not an accountant? No problem. Here's how Royalty Worx could help you and your label...
This week, we're taking a closer look at the foundations of music distribution as we look at some of the different types of DSP we distribute to, and why you should consider the territories they operate in.
Register your free place on Mixtank's Spotify webinar.
We are excited to announce our first new DSP Integration of 2021: SberZvuk SberZvuk is a streaming service that offers thousands of curated playlists, top charts and personalised recommendations - all in the single application. The streaming service, formerly known as Zvuk, was acquired but Russia's largest bank Sberbank then renamed to SberZvuk. The streaming service will become part of the company's new product family, alongside SberBox, a TV streaming device, and SberPortal, a smart speaker with a screen that offers voice and gesture recognition. People listen to SberZvuk in Russia, Azerbaijan, Armenia, Georgia, Kazakhstan, Kyrgyzstan, Moldova, the Republic of Belarus, Tajikistan, Turkmenistan, Uzbekistan and Ukraine.
In the first of our Promotion & Marketing series, we've put together a Release Day Checklist.
Join in our discussion as part of The Firestarters 'Virtual Festival of Conversation'
Starting a record label is easy - making it a success is the difficult part. All successful labels are built on the same solid foundations and in our new Label Management 101 series, we'll explain what they are and how you can apply them to your own label.
10% Off Custom Spotify Canvas Videos with Rotor
Well, it's fair to say that 2020 has been a mixed year and one that has changed not only our industry but the entire world as we move into 2021. Despite the challenges facing us, we will look back on 2020 as a year to be proud of with some big developments for Label Worx both internally and externally. We've grown as a company and continue to offer world-class label services, and we have collaborated with teams across the industry to launch some really exciting projects throughout the year.
Genre launch creates a new home for the pioneering sound born out of the Motor City, Rotterdam, and beyond. Beatport, the world's number one destination for electronic music, has just announced that it will add a brand new genre category to the store: Electro [Classic / Detroit / Modern].
Do you want to learn effective strategies to get the most out of Facebook and Instagram directly from someone who works there? Do you want to ask questions about how labels and artists can use the platforms to promote music to someone who has experience marketing music for major labels? Would you like to access all this for FREE?
On Sunday 13th December, we will be launching Mixtank's new webinar series with one of the scene's most respected and successful producers - Demuir.
Instagram's impressive growth throughout 2020 continues with the launch of another exciting new feature to get to grips with and incorporate into your promo and content strategy - 'Guides'.
Big news from Spotify and Label Worx, from today the Canvas feature will be available to all artists on your roster moving forward. In addition to being a great branding tool, Spotify Canvas has shown to consistently drive key performance metrics, such as social shares (+145% average vs. control group), streams (+5%), saves (+1.4%), adds to user playlists (+20%) and visits the artist's profile page (+9%). The Spotify Canvas microsite, canvas.spotify.com, is the source of truth for all things Canvas related - it has specs, a guide on 'how to upload', and their content policy. Spotify are also introducing a new Canvas category on SoundBetter, where artist teams can find and hire credible visual designers to help them make their assets. Spotify Canvas will remain inaccessible to consumers in these markets: Russia, Ukraine, Belarus, Kazakhstan, Moldova, MENA (Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, India We look forward to seeing how your artists continue to express their creativity with the format.
Our Label Copy tool is something used by labels on a daily basis. This tool enables labels to quickly export label copy for a particular release or track. If you license your music to third parties you will have already realised how important this little feature has become. It is simple but it saves a lot of time! We have now gone one step further and redesigned the public Label Copy tool, with an improvement that now gives you the ability to now generate a link for the Label Copy and email that to your recipients. This public link takes you to a web a page, which contains all of the required label copy information. It even has a download option if your recipient wishes to keep a copy.
It's fair to say that TikTok is more than a passing craze - with over 800 million active users worldwide and a huge focus on sounds and music, it has the potential to have a real impact on your brand and therefore is a platform that labels and artists need to take seriously.