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Label Management 101: Capturing a Global Audience
Posted By : Simon Tillotson
|
Posted Date : April 14th, 2021

It's easy to focus on the creative side of running a label - the music, the artwork - but to be successful, you really need to think strategically and understand every aspect of the industry from the ground up.

This week, we're taking a closer look at the foundations of music distribution as we look at some of the different types of DSP we distribute to, and why you should consider the territories they operate in.

Which DSP Is Right for Your Release?

Label Worx distributes to over 100 DSPs all over the globe and as a label, that means 100 opportunities to reach a new audience.

Every DSP provides a different service and a unique audience, so it's important that you understand each platform in order to get the best results.

You also have the option of offering a period of exclusivity to certain stores, something which may benefit you in the form of additional support or promo opportunities.


Capture a Global Audience

There is no single correct answer when deciding which DSPs you deliver your music to and focus your marketing on - you need to use a strategy that is right for you.

Research which stores your genre is popular on, which platforms reward a period of exclusivity, and how to be considered for those all-important promo features.

Some DSPs are more popular in certain territories than others - making your music available to your international fans on their platform of choice is vital.


Download Stores

This is the most traditional form of online store where the user purchases the release in its entirety and will download a copy of it as an MP3 / WAV.

Popular stores include Beatport, Traxsource, Juno Download and 7digital.

If you're selling your music so that it can be bought by DJs for use in their set, make sure you list the DJ-friendly edit on Download stores.

Getting your tracks featured on curated charts and, of course, sales charts is a great way to drive new customers to your music.


Streaming Services

If you want access to a vast catalogue of music that you can access on the move, streaming is the platform for you.

Popular platforms include Spotify, Apple Music, Deezer, Amazon Music, VK and Netease.

Revenue is usually generated per play or stream, but the potential reach and audience opportunities for each platform can be huge.

The key to growth on streaming platforms is through playlist features; grow your own playlists, pitch for spots on editorial playlists, or swap tracks with other playlist curators
.

Social Media & Online Services

We also deliver your music to the world's biggest social media platforms so that your tracks can be used in a variety of content or user discovery.

Popular platforms include Facebook, Instagram, TikTok and YouTube.

This accessibility for your music opens up new creative opportunities, especially if you can attach your track to a viral trend on social media.

 

Next Article : Free Spotify Webinar With Mixtank

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