It's easy to focus on the creative side of running a label - the music, the artwork - but to be successful, you really need to think strategically and understand every aspect of the industry from the ground up.
This week, we're taking a closer look at the foundations of music distribution as we look at some of the different types of DSP we distribute to, and why you should consider the territories they operate in.
Which DSP Is Right for Your Release?
Label Worx distributes to over 100 DSPs all over the globe and as a label, that means 100 opportunities to reach a new audience.
Every DSP provides a different service and a unique audience, so it's important that you understand each platform in order to get the best results.
You also have the option of offering a period of exclusivity to certain stores, something which may benefit you in the form of additional support or promo opportunities.
Capture a Global Audience
There is no single correct answer when deciding which DSPs you deliver your music to and focus your marketing on - you need to use a strategy that is right for you.
Research which stores your genre is popular on, which platforms reward a period of exclusivity, and how to be considered for those all-important promo features.
Some DSPs are more popular in certain territories than others - making your music available to your international fans on their platform of choice is vital.
This is the most traditional form of online store where the user purchases the release in its entirety and will download a copy of it as an MP3 / WAV.
Popular stores include Beatport, Traxsource, Juno Download and 7digital.
If you're selling your music so that it can be bought by DJs for use in their set, make sure you list the DJ-friendly edit on Download stores.
Getting your tracks featured on curated charts and, of course, sales charts is a great way to drive new customers to your music.
If you want access to a vast catalogue of music that you can access on the move, streaming is the platform for you.
Popular platforms include Spotify, Apple Music, Deezer, Amazon Music, VK and Netease.
Revenue is usually generated per play or stream, but the potential reach and audience opportunities for each platform can be huge.
The key to growth on streaming platforms is through playlist features; grow your own playlists, pitch for spots on editorial playlists, or swap tracks with other playlist curators.
Social Media & Online Services
We also deliver your music to the world's biggest social media platforms so that your tracks can be used in a variety of content or user discovery.
Popular platforms include Facebook, Instagram, TikTok and YouTube.
This accessibility for your music opens up new creative opportunities, especially if you can attach your track to a viral trend on social media.
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We are excited to announce our first new DSP Integration of 2021: SberZvuk SberZvuk is a streaming service that offers thousands of curated playlists, top charts and personalised recommendations - all in the single application. The streaming service, formerly known as Zvuk, was acquired but Russia's largest bank Sberbank then renamed to SberZvuk. The streaming service will become part of the company's new product family, alongside SberBox, a TV streaming device, and SberPortal, a smart speaker with a screen that offers voice and gesture recognition. People listen to SberZvuk in Russia, Azerbaijan, Armenia, Georgia, Kazakhstan, Kyrgyzstan, Moldova, the Republic of Belarus, Tajikistan, Turkmenistan, Uzbekistan and Ukraine.
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Well, it's fair to say that 2020 has been a mixed year and one that has changed not only our industry but the entire world as we move into 2021. Despite the challenges facing us, we will look back on 2020 as a year to be proud of with some big developments for Label Worx both internally and externally. We've grown as a company and continue to offer world-class label services, and we have collaborated with teams across the industry to launch some really exciting projects throughout the year.
Genre launch creates a new home for the pioneering sound born out of the Motor City, Rotterdam, and beyond. Beatport, the world's number one destination for electronic music, has just announced that it will add a brand new genre category to the store: Electro [Classic / Detroit / Modern].
Do you want to learn effective strategies to get the most out of Facebook and Instagram directly from someone who works there? Do you want to ask questions about how labels and artists can use the platforms to promote music to someone who has experience marketing music for major labels? Would you like to access all this for FREE?
On Sunday 13th December, we will be launching Mixtank's new webinar series with one of the scene's most respected and successful producers - Demuir.
Instagram's impressive growth throughout 2020 continues with the launch of another exciting new feature to get to grips with and incorporate into your promo and content strategy - 'Guides'.
Big news from Spotify and Label Worx, from today the Canvas feature will be available to all artists on your roster moving forward. In addition to being a great branding tool, Spotify Canvas has shown to consistently drive key performance metrics, such as social shares (+145% average vs. control group), streams (+5%), saves (+1.4%), adds to user playlists (+20%) and visits the artist's profile page (+9%). The Spotify Canvas microsite, canvas.spotify.com, is the source of truth for all things Canvas related - it has specs, a guide on 'how to upload', and their content policy. Spotify are also introducing a new Canvas category on SoundBetter, where artist teams can find and hire credible visual designers to help them make their assets. Spotify Canvas will remain inaccessible to consumers in these markets: Russia, Ukraine, Belarus, Kazakhstan, Moldova, MENA (Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, India We look forward to seeing how your artists continue to express their creativity with the format.
Our Label Copy tool is something used by labels on a daily basis. This tool enables labels to quickly export label copy for a particular release or track. If you license your music to third parties you will have already realised how important this little feature has become. It is simple but it saves a lot of time! We have now gone one step further and redesigned the public Label Copy tool, with an improvement that now gives you the ability to now generate a link for the Label Copy and email that to your recipients. This public link takes you to a web a page, which contains all of the required label copy information. It even has a download option if your recipient wishes to keep a copy.
It's fair to say that TikTok is more than a passing craze - with over 800 million active users worldwide and a huge focus on sounds and music, it has the potential to have a real impact on your brand and therefore is a platform that labels and artists need to take seriously.