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Introducing YouTube Shorts
Posted By : Laura Holness
|
Posted Date : September 16th, 2020
Introducing the new way to watch and create content with... YouTube Shorts.

What are YouTube Shorts?

Shorts is a new short-form 15-second video format which can be created using licensed music from the YouTube platform - another great way to showcase your label's new and upcoming releases perhaps? Catchy, fast-paced video content is incredibly popular right now and YouTube has created Shorts on their platform to allow you to capitalise on this.

Currently, Shorts is an early beta in India with a handful of creation tools already available. These tools allow fast edits to your video clips, whilst YouTube will also continue to look for more features based on the beta feedback. YouTube are also looking to expand this to more countries in the following months, so keep an eye on their official announcements for more news!

What features are included in YouTube Shorts?

- Multi-segment camera - string multiple video clips together
- Record with your music - YouTube have a large library of music to choose from and this will continue to grow as the feature develops
- Speed controls - change the speed of your video to suit your creative needs
- Timer and countdown - record hands-free if needs be

What is Watch and how does it contribute to YouTube Shorts?

Watch is a new homepage feature which allows viewers to view and discover Shorts based on the viewer's algorithms; Watch will determine the Shorts which will appear for each individual viewer. This will allow creators potential access to a new audience and grow their own following as a result.

We're excited to watch the development of Shorts as an on-the-go format over the next few months, and to see how the feature could become a new and creative place to promote your label and music to big numbers of existing YouTube users.
blog.youtube/news-and-events/building-youtube-shorts

 

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