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How to make more money from your label.
Posted By : Alex Powell
|
Posted Date : January 29th, 2019
We understand that running a label is a passion for most people - after all, you wouldn't put all that work into something you hated, would you? It takes commitment to make a record label work and despite what everyone says, a record label in 2019 CAN generate money for you.

'But, how?' we hear you cry. Well, once again label Worx has some solid advice for you.

The first thing you need to do is lose the 'nobody buys records any more therefore labels can't make money' mentality. Yes, it's true that physical sales of music have for the most part fallen, but with technology comes a multitude of other ways to turn your music into money. If you're using Label Worx to distribute your releases, you'll already know how many platforms are available to you - Beatport, Traxsource, iTunes, Spotify, Amazon Music, Google Play - use them all: many customers are creatures of habit and if your music isn't listed on the platform they use, they won't be able to buy it.

And then you've got the big one: streaming.

It can be a touchy subject in the music industry, but streaming is here to stay whether you like it or not, so you might as well embrace it. Platforms like Spotify, YouTube and Apple Music are used by millions of people, so once again - if your music isn't listed on a particular platform, their entire userbase won't be able to listen to it.

If you can get all your channels in line, branded, linked and running in unison, there is no reason why you can't turn streaming into your main source of income. You'd be surprised by how much you can make from streaming if you do it properly - that means promoting your releases effectively and efficiently on social media (don't spam people with links, nobody needs that) or with a good PR campaign. YouTube, in particular, is a platform which can be heavily monetised if you grow and develop it properly, it can easily become your main source of income if you get it right. We can help with this. Find out more on our Distribution page.

Streaming and stores might be the most obvious source of income, but don't forget that you need to make sure your music is properly registered for publishing, mechanicals and neighbouring rights as a label - there's a lot of money to be made behind the scenes with radio plays and syncs, but if you aren't registered, you can't collect it. If this side of the business is a bit daunting, get in touch - our sister company, LimeBlue, handles Neighbouring Rights for some of the industry's biggest names including Fedde Le Grand, Lane 8, Viper Recordings and more.

Of course, none of that is relevant if nobody is interested in your product. Be consistent, be selective with the music you sign - make your brand work for you as much as the product. Successful labels do well because they understand what their audience wants and provide them with a high-quality product every time.

Once you've got all that right, then you can start thinking about merchandise and expanding your brand. It's easy to start getting carried away with all the different things running a label allows you to do, but if you haven't got the core foundations sorted, you'll miss out on a lot of money from the start.

if you have any questions on ways Label Worx can help you earn more from your label. Contact our label team today.

 

Next Article : Beatport CEO: Streaming feels like 'the dawn of a new DJ experience'.

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