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Well, it's fair to say that 2020 has been a mixed year and one that has changed not only our industry but the entire world as we move into 2021. Despite the challenges facing us, we will look back on 2020 as a year to be proud of with some big developments for Label Worx both internally and externally. We've grown as a company and continue to offer world-class label services, and we have collaborated with teams across the industry to launch some really exciting projects throughout the year.
Genre launch creates a new home for the pioneering sound born out of the Motor City, Rotterdam, and beyond. Beatport, the world's number one destination for electronic music, has just announced that it will add a brand new genre category to the store: Electro [Classic / Detroit / Modern].
Do you want to learn effective strategies to get the most out of Facebook and Instagram directly from someone who works there? Do you want to ask questions about how labels and artists can use the platforms to promote music to someone who has experience marketing music for major labels? Would you like to access all this for FREE?
On Sunday 13th December, we will be launching Mixtank's new webinar series with one of the scene's most respected and successful producers - Demuir.
Instagram's impressive growth throughout 2020 continues with the launch of another exciting new feature to get to grips with and incorporate into your promo and content strategy - 'Guides'.
Big news from Spotify and Label Worx, from today the Canvas feature will be available to all artists on your roster moving forward. In addition to being a great branding tool, Spotify Canvas has shown to consistently drive key performance metrics, such as social shares (+145% average vs. control group), streams (+5%), saves (+1.4%), adds to user playlists (+20%) and visits the artist's profile page (+9%). The Spotify Canvas microsite, canvas.spotify.com, is the source of truth for all things Canvas related - it has specs, a guide on 'how to upload', and their content policy. Spotify are also introducing a new Canvas category on SoundBetter, where artist teams can find and hire credible visual designers to help them make their assets. Spotify Canvas will remain inaccessible to consumers in these markets: Russia, Ukraine, Belarus, Kazakhstan, Moldova, MENA (Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, India We look forward to seeing how your artists continue to express their creativity with the format.
Our Label Copy tool is something used by labels on a daily basis. This tool enables labels to quickly export label copy for a particular release or track. If you license your music to third parties you will have already realised how important this little feature has become. It is simple but it saves a lot of time! We have now gone one step further and redesigned the public Label Copy tool, with an improvement that now gives you the ability to now generate a link for the Label Copy and email that to your recipients. This public link takes you to a web a page, which contains all of the required label copy information. It even has a download option if your recipient wishes to keep a copy.
It's fair to say that TikTok is more than a passing craze - with over 800 million active users worldwide and a huge focus on sounds and music, it has the potential to have a real impact on your brand and therefore is a platform that labels and artists need to take seriously.
We are excited to announce our latest DSP Integration: ACRCloud ACRCloud provides, among other things, automated content recognition ('ACR') of audio and audio-visual content for third party digital service providers and social media partners. ACRCloud has partnered with a number of Partners (including Deezer, AWA, KKBOX, NetEase Cloud Music and Anghami) in order to enable the Partners to scan and fingerprint uploaded content including user generated content ('UGC') before it makes such content available on its service. Once a piece of uploaded content is scanned and fingerprinted, this will additionally help ACRCloud's partners to more effectively identify, and consequently monetize, your content.
We are excited to announce our latest DSP Integration: Soundmouse Soundmouse provides music reporting services to the broadcasting industry. They develop and provide software that reports music usage directly to broadcasters and collecting societies for them to identify the use of the rights owners' copyright material on radio, TV, online and across other media. Using Music Recognition Technology (MRT), Soundmouse listens to key television and radio broadcasts in the UK and across the world to track where our labels' music has been used. It monitors and reports performances across 125 domestic radio stations, as well as international TV & radio stations. Soundmouse also offers cue sheet services on behalf of broadcaster clients. Soundmouse covers several territories around the world, including Ireland, Australia, USA, Denmark, Canada, Sweden, Italy, the Netherlands, South Korea and Japan. They also analyse broadcast data from 30 channels in three territories: USA with 10 television channels and France and Germany with 5 radio and 5 television channels each.
It's no secret that contracts, licensing and music rights in general can be a bit confusing - but if you're a producer or artist, it's essential you make sure you're clued up so that you don't find yourself out of pocket at some point in the future.
We caught up with Berlin-based duo, Teenage Mutants, to chat about the launch of their new label TRAGEDIE. Formed in collaboration with Ersin Akgul, the label's sound will combine epic emotions with straight beats, without forgetting the origins of techno. Take a read as we discuss the inspiration behind the label and 'What We Think' - the collaboration with Giorgia Angiuli which forms the label's debut release.
Halloween might look a little different this year, but you can still celebrate on Facebook and Instagram as they offer some seasonal opportunities to create virtual engagement for you and your music. Here are just a few ideas of how you could take part and use the spooktacular features available this Halloween.
We are excited to announce a brand new DSP Integration: Qobuz Founded in 2007, pioneer of the high-quality sound, Qobuz is the French service for streaming and downloading music that meets the needs of demanding music lovers and audiophiles. Available in 12 countries, in Europe and the United-States, Qobuz offers an exceptional range of exclusive editorial content written by a team of experts. With a catalogue of more than 60 million titles, Qobuz also has the largest number of high-resolution (hi-res) tracks on the market. Qobuz's uniqueness: its original editorial angle with 300,000 album reviews including more than 77,000 exclusives. Qobuz also stands out for its discerning music curation and editorial line, and exclusive editorial content. The full Qobuz experience is available anywhere, anytime, thanks to dedicated, fully-compatible apps for every device (Mac/PC desktops and iOS/Android smartphones and tablets). Thanks to an extensive partnership network, Qobuz sound quality can be enjoyed on all of the world's leading hi-fi brands.
For labels and artists, YouTube is a crucial platform with a truly global audience which you need to master if you want to get the most out of your music. With this in mind, we invited SongStats' Head of Editorial, Lennie Zhu, to give us a run down of why YouTube is more important for artists than ever before.
Some welcome news for the creative industry as Arts Council England opens the application process for their Developing your Creative Practice fund - an opportunity which could offer DJs, performers, creators, arts and cultural educators, community practitioners'/engagement specialists, movement directors, cultural conservators, creative enablers, and creative technicians grants of up to ?10,000.
Spotify have just launched a new way to experience music alongside engaging conversation on their platform. This new format combines music alongside spoken-word content - essentially allowing you to create podcasts with music or a show similar to something you'd hear on the radio, but with all the music discovery benefits that Spotify's platform provides.
If you tuned into the recent virtual Brighton Music Conference 2020, you may have seen our co-hosted panel with AudioLock discussing The Music Music - 'AudioLock & Label Worx present: The Music Mission'. During the panel, we covered additional ways the industry can protect itself from piracy and how to maximise revenue streams at a time when it counts more than ever.