Getting the best of the Chinese Market with NetEase | Label Worx
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Getting the best of the Chinese Market with NetEase
Posted By : Laura Holness
|
Posted Date : February 6th, 2020
First things first
If your label is not currently being distributed in China, you could be missing out - and here's exactly why!

The NetEase Cloud Music service can help you capitalise on a significant market place and audience, in which your label or your artists might not be reaching yet. And you really should! Think of all those potential fans that are waiting for your music!

Getting to know NetEase Cloud Music
Starting as a company only in 2013, it has been the fastest-growing music service in China. As well as adding 200 million users in the past 9 months and 800 million registered users overall. With more than 50% of music listened to on NCM being non-Chinese music. These results represent the largest share of consumption of international music amongst all music services in China. It has arguably the most socially engaged music fans in the world and is also one of the leading music services for dance music fans in China.

Facts and figures

  • 10m+ daily shares.
  • 60m+ daily likes.
  • Daily average online time 1.5h+.
  • 31% of users listen to dance music daily; it's the highest ratio amongst all music platforms.
  • NetEase already works directly with publishers like Kobalt, Peermusic, Ultra Music Publishing and Warp Publishing.


Verification is the way forward
Not only does NetEase have their very own in-built social network for artists to reach their fans, but artists and labels can get themselves verified.

This verification will create a direct link between the NetEase Fan Connect social network service account and artist page. Here all the fans of the artist page will convert into the artist's NFC social account followers.

Benefits:
  • International artists establish a direct link to their fans. People in China cannot visit Facebook, Instagram, Twitter or YouTube. It's important for artists to set up a social account in China. Especially on NetEase Cloud Music, where fans have direct access to all the music.
  • New release notifications are sent to all your followers via your verified account on the release day.
  • The quick-follow button can be used on the play page when users are listening to your songs.
  • Algorithm recommendation: An official artist account will be recommended to users based on personas. (An active account will have more recommendation opportunities with an algorithmic boost.)


How to get Verified
Firstly, if an artist or label distributes music to NetEase, they can set up an account by following the step by step instruction here.

After the account is registered, it can then become verified, and you'll need to email NetEase with your account link and provide a passport scan/picture. NetEase will have it verified and link the account to the label/artist page. After this the fans of the label/artist page will be converted to social account followers.

The label/artist page will ideally require a bio and photo - An introduction preferably in Chinese (but if not English will do) and a photo larger than 800x800 ppx.

Contact
Please send this information to NeatEase and contact huangliyuan01@corp.netease.com for official account verification.

We hope you can see the potential in the Chinese streaming market with NetEase and look forward to labels and artists exploring it further.

 

Next Article : How VK can help your record label!

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