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It's approaching that time of the month again and the August edition of The Green Room will be sent on the first Thursday of the month.
All labels and artists can relate to the following: social media fanbase on one hand and portals such as Spotify on the other hand. The most important question: how do we turn our followers into customers? Kwettr uses relationship marketing, direct communications and artificial intelligence to answer that question. Kwettr specializes in making social payment systems: pay with a tweet, like, snap, selfie or Spotify follow for content. Spotify, Beatport, Apple Music and Amazon promotional campaigns to boost revenue.
Warner Music Group has sold all of its shares in Spotify for more than half a billion dollars. Warner is allocating 25% of this money to its artists, but, unlike Sony, it's not ignoring unrecouped balances when it does so - meaning that a significant proportion of this cash will actually remain at WMG. Warner today (August 7) confirmed it was no longer a stakeholder in Spotify, which floated on the New York Stock Exchange on April 3. WMG CEO Steve Cooper (pictured) told investors on an earnings call that Warner realized $504m in proceeds from selling 100% of its Spotify stock in the quarter ending June 2018. 'I'm pleased to say that, in connection with the sale of our Spotify equity, an estimated $126 million will be credited to artist accounts on their June 30 royalty statements which are issued around the world in August and September,' said Cooper. That $126m equates to exactly a quarter of the $504m. MBW understands the $126m includes payments to Warner/ADA-distributed labels, but these make up a small proportion of the money. Warner, as previously announced, is only sharing Spotify proceeds with its partner labels when obligated to do so by individual contracts. MBW revealed earlier this year how Sony Music will be paying its artists and partner labels from its Spotify stock proceeds. In a surprise move, the Rob Stringer-led major will ignore unrecouped balances when it pays its acts a chunk of its windfall - via checks that are scheduled to arrive with performers by the end of August. Unlike Warner, Sony will also be sharing these Spotify share profits will all of its eligible partner labels. According to MBW's analysis, Warner was granted a 4% equity stake in Spotify as part of licensing deals first signed in 2008. Due to dilution of stock from additional investors, we estimate, Warner ended up with approximately 2% of Spotify by the time the company floated in April. Warner Music Group's total revenues grew 1.9% year-on-year at constant currency in its fiscal Q3 (calendar Q2), with a quarterly haul of $958m.Music Business Worldwide
Dirtybird has revealed the line-up for its inaugural Chicago-based event, The Birdhouse Festival. The festival will combine classic American carnival nostalgia with Dirtybird's carefree and jumping sound system stylings for what is being described as 'a cotton-candy fueled outdoor ride.' Dirtybird regulars will be taking over the decks for this imaginative event, including Will Clarke, J. Phlip - who will join Chicago legend Gene Farris for a special b2b session - and Christian Martin who will join forces with his brother in arms, Ardalan. Chicago locals ZDS, Fancy Fux and Teknicoz will also join the festivities and attendees will be treated to a surprise set from another local Chicago legend as well. Dirtybird leader Claude VonStroke will headline the festival and plans to bring his 'juke and footwork inspired house vibes back to the midwest' following his memorable headline set at Detroit's Movement Festival in May. The event will also feature games, prizes, classic carnival grub, and of course, big electronic tunes that are bound to send off the summer with a bang.
Telling and sharing stories has been at the heart of the internet since day one. And it's especially alive on today's dominant platform: messaging. Even though messaging apps are bigger than social networks, most businesses still rely on news feeds for attention, but this is becoming increasingly difficult. Newsfeeds are overloaded with content and algorithms are required to prioritize friends and family over businesses. As a result, only 2% of your audience will see your updates in their newsfeed, with an even smaller percentage engaging. However, on messaging apps, the conversation is one-on-one. Chat has very high attention rates and new forms of storytelling open up a lot of possibilities.
Look, we know a trip abroad - whether it's to Ibiza, Croatia, Berlin or Amsterdam - is a reason for excitement. The thought of boozing in the sun for a week, partying in open-air clubs or being on the dancefloor for hours on end is enough to zap any raver into a child at 5am on Christmas Day. The problem for some, though, is that excitement often turns into over-excitement and over-excitement sometimes turns into misbehaviour. That, when in an airport on a flight, means you're going to annoy and anger a shit-load of people, whether it's flight attendants, fellow passengers or even your better behaved mates. This summer we reported on a story of how one flight from Belfast to Ibiza had to be diverted to France because of someone's rowdy behaviour, while the Balearic governement wants to limit passengers' alcohol intake at airports and on flights to Ibiza and Mallorca. UK airline Ryanair noticed there was a problem and proposed a two-drink limit for passengers before banning duty-free booze on its flights. That means that gigantic bottle of vodka you bought in the airport won't be able to be opened until you touch down on foreign land. We'd hate to assume that you're a source of wrongdoing when travelling, but felt it was needed to give some pointers on airport and flying etiquette. Check out the below for a reminder of how to behave ahead of that trip away.
Following a recent escalation in online abuse directed at a number of our staff, family members and customers by a certain individual, Label Worx would like to make the following statement. In 2017 it came to our attention that an individual using the Label Worx service was acting fraudulently, by passing off other people's work as their own. The individual concerned owned a number of accounts and labels, and was downloading tracks from third party Soundcloud accounts, changing the artist and title and submitting as original material via their own artist, label profiles and a number of fake profiles. We carried out an investigation after a receiving a number of complaints, and the individual's accounts were closed. In the months that followed the individual in question opened more accounts using assumed identities and continued to steal tracks from other Soundcloud users. When confronted they admitted to using fake profiles with us and Symphonic Distribution, but asserted that we owed them royalty payments regardless. As these royalties are legally due to the artists that owned the original tracks, we refused to pay due to the breach of our terms and conditions. We have liaised with Symphonic Distribution and they are supportive of our actions and are dealing with this individual as per their terms and conditions. After further demands for payment, the individual has become increasingly threatening, sending threats via email and social media, and harassing some of our staff's family members. We do not want to go into details about the nature of these threats, but they have escalated to the point that the individual has now been reported to the police, and they are building a case against them. Label Worx will never tolerate threats against our staff, and in this instance we would advise any of our clients who have received messages from this individual not to engage with them. We would also like to reiterate that Label Worx will not be keeping any of the royalties that have been paid as a result of these illegally obtained tracks. We will do our best endeavors to pay the original creators of the music, and anything left in our account will be donated to anti-cyber cullying charity www.cybersmile.org via our GoFundMe page: Donate We would like to thank our clients for their support, and hope that this unfortunate situation is swiftly resolved. Label Worx
Jaden Smith last week quietly dropped Electric, a surprise five-track project. This particular news unsurprisingly didn't generate endless headlines like other major out-of-nowhere album releases, but the method of release should've grabbed some more attention. The project was an exclusive, but not to Apple Music, Spotify, Amazon Music, or even Tidal. No, instead Smith's music could only be heard on Instagram. Last month through a series of announcements, Instagram, the Facebook owned photo-sharing app, emerged ready to become a new monetary force within the music industry, as streaming continues to become the dominant mode of music consumption and revenue. On June 20, Instagram announced IGTV, the company's attempt to compete with YouTube and distinguish itself with vertical video content. Their presentation included former Vine star, Lele Pons, prolific Twitch Fortnite streamer Ninja, while the New York City press event included an intimate live performance by the pop singer Alessia Cara. YouTube might've just launched YouTube Music to better compete in the streaming music marketplace, but Instagram is vying to become to the new dedicated home for all content creators. The fate of IGTV remains to be seen, but according a report by Digiday early experiments by restaurant and retail brands shows a rather loose approach in navigating this new platform - Netflix updated an hour long video loop of a Stranger Things actor eating a burger and got over 600,000 views. Right now there are no advertisements or direct ways to monetize but their arrival is certainly a when, not an if, question. IGTV wasn't the only new feature that Instagram introduced that should excite the music industry. On June 28, Instagram announced that users will have the ability to add stickers to their Stories that play officially licensed music. Earlier this year, Ole Obermann, the Chief Digital Officer of Warner Music Group, said of the deal between the label and Facebook: 'Our partnership with Facebook will help expand the universe of music streaming and create supplementary revenue for artists. Fan-created video is one of the most personal, social and often viral ways that music is enjoyed, but its commercial potential is largely untapped.' This announcement is an even more direct shot at YouTube's role within the music ecosystem. YouTube's content ID system allows for artists to monetize videos on the platform, which feature their work even if they didn't have a hand in its creation. Instagram's music stickers formalizes the creative ways users already interact with music on the platform. The previously organic behavior of recording a video and listening to one's favorite song now holds the potential to compensate their favorite artists. Two years ago, NBA MVP Russell Westbrook uploaded a Twitter video listening to Lil Uzi Vert's 'Do What I Want' and the viral video eventually became the peg for a Nike campaign. Facebook partnered with all of the major labels, Merlin, and other publishing groups to allow for monetization of previously niche direct to follower communication. While services like Pandora and Spotify would like to provide an endless soundtrack to one's day; Instagram's aim is to monetize the parts of the day that your choose to broadcast. One shouldn't overlook that Instagram stories is currently used by over 400 million people, which is double its closest competitor of Snapchat (191 million) and even Spotify (170 million). The proposition for artists is now to give fans a reason to stream one's music but also use Instagram Stories to heighten visible public displays of affection. If streaming severed the connection of fans from physical goods; Instagram discovered a way for Facebook and labels to secure profit from previously genuine sharing of content. The music industry, unlike like other media industries - journalism - never completely relied on Facebook. Though a strong presence on the platform provided a great way to reach fans, as the algorithm shifted, page promotion started to increase in cost, and other digital methods of communication opened up the value proposition of Facebook started to wane. A manager I recently spoke with said that for their biggest artist focus shifted away from Facebook as their audience appears increasingly disengaged. Part of the reason Facebook isn't quite as dominant is because of Facebook's own company: Instagram. The social media giant recently announced that Instagram is now home to over a billion users and these recent moves continues to show meaningful ways of seeking expansion. Instagram is often a place where artists telegraph when a new album cycle is starting: See Miley Cyrus's now empty Instagram page. However, others are experimenting with the form. The rapper Tierra Whack (allegedly signed to Interscope) uploaded her all fifteen videos for her 15 minute-long video onto her Instagram. The novel approach showed that Instagram can offer wholly unique ways of music distribution that aren't being offered by Apple, Spotify, or even YouTube. The platform doesn't have the catalog of YouTube, but it holds nearly endless content of people singing and semi-privately sharing their favourite songs with friends. IGTV will continue to grow, but the addition of music to Instagram Stories opens up a new path for untapped monetization. Instagram has transformed a platform for marketing into a platform where marketing could actually return a profit.Music Business Worldwide
It's been just over three months since Spotify floated on the New York Stock Exchange. and things have got a little crazy.
ELEVATE - a label started by Pig&Dan focuses on releasing music to make the listener feel just that - 'elevated'. Since its inception in 2012, its seen a stream of hits climb the Beatport charts, featuring artists including Amelie Lens, Monika Kruse and Julian Jeweil. Not forgetting the smash hit No.1 techno track from Aitor Ronda with 'Tweezer' in 2017, which helped firmly put ELEVATE on the map in terms of the labels to watch out for going into 2018. Mark Reeve collaborated with the guys back in 2015 and this June we see the second project come to form with their 'Give' EP which stands as the labels landmark 100th release.
A few months ago we announced we had entered into a deal with Facebook to work with, develop and implement a rights management and royalty payment/reporting system. We are now entering the next phase of this deal and will commencing deliveries to Facebooks Audio Library. The Audio Library is the central hub which Facebook will be exploring many different ways to bring music to the Facebook community. So far these include; Share Videos with Music on Facebook Facebook are working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family. Facebook are testing this in several markets currently. Lip Sync Live Facebook are starting to roll out Lip Sync Live, which lets you lip sync to songs.To try it out, choose the Lip Sync Live option when starting your Live video. After selecting a song from the song list, you can also add a description and customise your video with masks or a background. When broadcasting with Lip Sync Live, friends will see the artist and song highlighted on the video and can tap to follow the artist on Facebook. Instagram Music Stories Similar to adding emojis/GIFs, users will now have the option to add music by tapping on the sticker icon - searching/browsing for a song, selecting the best segment to match their story - and posting. When friends watch the story, they'll hear the clip the user chose playing over their photo or video. They'll also see a sticker with the song title and artist name. IMPORTANT Facebook are rolling out these features out over a period of time - starting with iOS, with Android following in the coming weeks. Additionally, they will be adding more songs on a regular basis and, as such, you may not see your titles included right now. Facebook have assured us that they are working hard to activate Audio Library feeds and match recordings with publishing data, prioritising top performing content. There is no defined time-line, however, more content will be made available in the near-future as this product is rolled out further. For more information please contact the Label Worx team.
Movement and music production platform Splice are teaming up to share the sample libraries of the Detroit festival's artists. The sample pack, Sounds Of Detroit, is based on field recordings made by Detroit artists Shigeto and Waajeed at various locations around the city. Musicians from Movement's 2018 lineup were then invited to High Bias recording studios to edit and transform those recordings into samples and loops. Sounds Of Detroit includes contributions from Andres, Mark Flash, Ectomorph, Blake Baxter, Shady P, Delano Smith, Black Noi$e, Kweku Saunderson, Antenes, Marco Shuttle, MGUN, Chuck Daniels, Milan Ariel, Gene Farris, The Saunderson Brothers, Marshall Applewhite, Mija, Jon Dixon and Chris Koltay.
Apple is already rumored to be planning a news and magazine subscription service for next year, and the company is reportedly considering bundling it with the video content it's been acquiring at a rapid pace. A new report in The Information echoes an earlier story from The Wall Street Journal that said Apple could bundle its original video programming - like those coming from its multiyear deal with Oprah Winfrey - with news content, magazines, Apple Music, and iCloud storage. The timing, however, isn't yet known. Apple is likely still in the process of deciding the details of how to package, price, and sell all these services, whether together or separately. Previous video experiments like Planet of the Apps were unceremoniously shoved into iTunes and Apple Music. We'd have to expect that there'll be a more coherent plan in place for the new shows that Apple is sinking billions of dollars into.
We are pleased to announce our new 'Traxsource Stats' tool. This enables you to check your releases features, chart positions & DJ chart inclusions on Traxsource. The tool can be accessed by going to 'Reports -> Traxsource Stats' from the top menu. If your release is featured, we encourage you to share this good news on your socials in an effort to help cross-promote the store. More information on how to use the tool can be found here.
Yep, that's right: we're already halfway through 2018. One minute you're lost on a New Year's Eve dancefloor somewhere promising yourself that THIS will be the year that you finally get all that label admin stuff in order, the next it's June and you're thinking: how the hell did that happen? Fear not though: it's never too late to start getting the most out of your label, to ensure you're running a tight, professional imprint that artists will flock to, safe in the knowledge that the people running it know EXACTLY what they're doing. With that in mind, here are some of Label Worx's top tips on what you should be focusing on over the next six months so that you can end the year on an all-time high. If you're already doing all this - 5 gold stars! If not, the next five minutes reading could be the most rewarding thing you do all year.
Today, Beatport has launched a new and innovative site feature called 'Hype Charts'. The music platform announced the new feature back in May during the International Music Summit in Ibiza. Beatport has introduced Hype Charts to its website in order to 'strengthen its commitment to developing independent music and labels', give smaller labels 'greater visibility' and make it easier to identify unique and upcoming music from all over the world. Beatport's Chief Product Officer, Terry Weerasinghe says that the new feature will give 'top billing to those shining gems that may have previously gone under the radar' and will help 'encourage the DJ community to dig deeper in the store.' Put together by Beatport's world-class curation team, 'Hype Picks' will be assigned to each of platform's top 10 genres and will be updated weekly. In addition to this, the overall Hype Top 10 will be featured on Beatport's home page.
Do you have content that would fit in with our Instagram and Facebook stories? Such as a video of your label's track being played at a festival or club, or a photo of a magazine feature of your release? If so we want to feature it on our social media channels!