This website uses cookies to give you an incredible experience. By using this website you agree to the terms This website uses cookies, learn more ×

Label Worx

Top

 

NEWS NEWS

NEWS

Ask yourself, are you really ready for Press & PR?
Posted By : Alex Powell
|
Posted Date : February 28th, 2019
So, you've signed a huge track, the artwork is on point and you've got the release set up to hit every store and streaming platform - that's the easy part. The million-dollar question is how do you make it a success? Of course, there is no easy answer (otherwise we'd all be millionaires) but there are plenty of things you can be doing to help market your music and brand. One of the things we often get asked about is whether investing in a PR campaign is a good idea and if so, how do you make the most out of it?

We've had a chat with SLK Associates who have worked with a broad range of DJs including Max Chapman, DJ Hype, Krafty Kuts, Leftwing : Kody, Pirate Copy and Danny Howard, about the world of press and PR, and they've helped us put together a few things for you to consider before taking the plunge:

What does a PR do? - PR is a way to shout about what it is you do. In terms of a record label, a good PR company will work with you to make sure that the release is being sent to the right people at the right time, and that you have the best chance of securing features to help promote the release. That might be via premieres, reviews and news items, social media features or artist-led features like playlists and interviews.

What do you want to achieve? - The most important thing to remember is that paying for a PR campaign isn't a guarantee of chart success - a good PR campaign will help increase awareness of the release and your brand, but it won't change your world overnight. Do you want to draw attention to the new release, or do you want to work on a long-term plan to promote the label itself? Make sure you have a realistic goal in mind - the front cover of Mixmag doesn't happen after one release, so set achievable targets.

Image is everything - If you decide to invest in a PR campaign, you need to make sure that your house is in order. Is your social media up to date and active? Does your artwork look professional? If you're paying someone to direct people towards your channels and they're out of date, you're already fighting a losing battle.

What's your hook? - You need to be strategic about incorporating a press campaign into your plans; have you got enough ammunition for the campaign to shout about? If you're wanting to push a certain release, what else can you use to help make the campaign more interesting to the media? Is there an event that you could link into the campaign? Maybe the label is celebrating a milestone? A good PR will help identify interesting angles and work out creative ways to talk about your product.

Are you ready? - Don't expect an effective PR campaign if you aren't ready to get involved. You'll need to be able to return interviews and features promptly, provide additional media content if there's an opportunity for placement, discuss ideas and react to opportunities as they are presented. When you're working to a deadline, you have to react to things as they happen - if you go off radar for a few days and then return to find an inbox full of great press opportunities that are no longer available, you'll not only have missed out in the short term, but you may damage future relationships. Remember what PR stands for: public relations, building the relationships and investing in the networks that can lay the right foundations that see the label grow and prosper.

PR isn't an exact science, it's a tool to help you shout about what it is you do. Carefully planned, creative PR campaigns can help grow your brand and make people sit up and take notice of you, but you can't rely on a PR campaign to do the hard work; it needs to work in harmony with all the other things that we suggest a good label does: effective A&R, great branding, forward-planning, good DJ promo etc. If you've got all that right, a PR campaign could help elevate your brand to the next level.

If you're interested in exploring whether a PR campaign is right for you, speak with SLK today

 

Next Article : The Label Worx Guide to Miami Music Week!

Do you have questions?

Our team of specialists are on hand to answer all of your questions so please don't hesitate to get in contact.

GET IN TOUCH

Join Label Worx today

Signing up is quick and easy using our online form. Complete this and one of our Account Managers will be in touch.

SIGN UP TODAY

More News

Beatport LINK - a new subscription music streaming service for DJs

Our News   /   May 13th, 2019

Beatport LINK - a new subscription music streaming service for DJs

Beatport LINK is a monthly music streaming subscription for DJs, similar integration than Soundcloud and Tidal in Serato. Beatport LINK put's Beatport's extensive electronic music catalog available to stream audio (AAC 128kbps and 256 kbps quality) into their Pro DJ software platforms of choice. Users can test new tracks with their existing collection and save the tracks in a locker or purchase the tracks they want to keep for offline use. In addition, they can use the features provided by their software and hardware setups (ie. effects). This product is intended to audition music and complement to professional/club use. If the user wants to DJ in the club he can use the offline locker plan or alternatively purchase the file (purchasing of the files is encouraged to ensure stability as in this type of environment isn't consistently reliable). There are three plans available which are; 1. Beatport LINK: 128 kbps AAC for $14,99/month with no offline locker 2. Beatport LINK PRO: 256 kbps AAC for $39,99/month with a offline locker limited to 50 tracks 3. Beatport LINK PRO+: 256 kbps AAC for $59,99/month with a offline locker limited to 100 tracks Additionally the full Beatport CLOUD service is included in Beatport LINK subscriptions which unlocks unlimited re-downloads of previously purchased music and greater control of track previews with a needle drop feature. This is a huge development from Beatport, which is one we are excited to see how it develops.

Idris Elba: 'The musical part of my life is really liberating at the moment'

Industry News   /   May 21st, 2019

Idris Elba: 'The musical part of my life is really liberating at the moment'

The British star treats dance music with as much respect and integrity as he does acting. As people shuffle their way through the snaking access barriers that lead into Coachella's Yuma Tent - the illustrious festival's growing house and techno haven - one reveler turns to the other. 'You mean like the movie star? That's who we are seeing?' Her friends nod and begin to explain before reaching the entrance to the full-toned dance arena. Tale Of Us are wrapping and our new selector plays out a Will Clarke remix of one of his latest singles, 'Badman'. It's almost though he's introducing himself through the sonics. This badman is about to throw down.

How to keep on top of royalties

Industry News   /   May 20th, 2019

How to keep on top of royalties

Let's face it: everyone wants to get paid. The music industry has always been a bit of a tricky one to navigate when it comes to money, and when you add new technologies like streaming into the mix - it's not getting any simpler. We've worked with enough labels and artists to understand where the problems in processing royalties arise, and as you can imagine, we've got a solution to make your life easier: Royalty Worx.

Soundcloud Operational Steps For Monetization In New Territories

Industry News   /   May 20th, 2019

Soundcloud Operational Steps For Monetization In New Territories

As you may now know, in the coming weeks SoundCloud will be introducing advertising to SoundCloud's free tier and launching our consumer subscription services, SoundCloud Go and Go+, in five new European markets: Italy, Spain, Portugal, Belgium and Switzerland.

Festival implements phone ban enforced by lock-away case

Industry News   /   May 17th, 2019

Festival implements phone ban enforced by lock-away case

FLY Open Air festival has announced it will ban phones from its Boiler Room stage this weekend. Dancers will be given a Yondr phone case as they enter the venue which will lock their device away, only gaining access once they leave the area by tapping the mobile against specially designed base units.

Soundcloud rolls out new DJ software integration with pioneer DJ

Industry News   /   May 15th, 2019

Soundcloud rolls out new DJ software integration with pioneer DJ

SoundCloud has launched its latest DJ software integration, this time with Pioneer DJ. The music streaming platform's integration with Pioneer DJ follows launches earlier this year with Serato, Virtual DJ and DEX 3.

How to make the most out of your trip to IMS Ibiza/Movement Detroit

Industry News   /   May 14th, 2019

How to make the most out of your trip to IMS Ibiza/Movement Detroit

We love any event that brings the industry together, and next week there are two big ones taking place. With plenty of sun, sea and unlimited networking opportunities, it's not surprising that Ibiza's IMS is one of our favourite conferences of the year, whilst over in Detroit, Movement will be ticking boxes for techno-lovers from all over the world.

The record industry is booming again but the digital services who reduced it deserve better

Industry News   /   May 9th, 2019

The record industry is booming again but the digital services who reduced it deserve better

The following MBW blog comes from Kim Bayley (pictured), CEO of the UK's Entertainment Retailers Association (ERA). ERA represents the interests of members who include an array of physical and digital music retailers, such as Deezer, Spotify, SoundCloud, Amazon, HMV and Google. (MBW is proud to be a forum for open debate, but that doesn't mean we have to agree with every single thing argued within these columns, obvs.)

Spotify now has 100M paying subscribers, up 32% year-on-year

Industry News   /   May 7th, 2019

Spotify now has 100M paying subscribers, up 32% year-on-year

Spotify ended Q1 (the three months to end of March) with 100m premium subscribers, the company has confirmed in a new financial update.

How do I create playlists on YouTube Music?

Our News   /   May 5th, 2019

How do I create playlists on YouTube Music?

Playlists that are created on your YouTube channel will be available on YouTube Music, providing the content has been claimed by a YouTube partner such as Label Worx. If you are not yet set up for YouTube Monetisation and would like to get started, please see this article: How do I monetise my tracks on YouTube?

New music venue, Amuse, opens next month in Coney Island

Industry News   /   May 3rd, 2019

New music venue, Amuse, opens next month in Coney Island

A summer nightlife spot for one of Brookyln's most famous destinations.

Nearly 40,000 tracks are now being added to Spotify every single day

Industry News   /   May 1st, 2019

Nearly 40,000 tracks are now being added to Spotify every single day

It's one of the most oft-cited stats in the modern music business: little over a year ago, Spotify confirmed that it was adding circa 20,000 tracks a day to its service.

SoundCloud: Curated Playlists

Our News   /   April 28th, 2019

SoundCloud: Curated Playlists

With the largest, most diverse music catalog ever assembled, SoundCloud is where tomorrow's creators get their start, genres emerge and music culture is born. Alongside personalized weekly playlists such as 'SoundCloud Weekly,' 'The Upload,' and 'Fresh Pressed,' the next chapter of curation on SoundCloud, more handcrafted playlists and new community profile pages, has now begun!! From the moment listeners land on their home screen, their new playlists will help them explore the diverse communities that make up SoundCloud. They include picks from some of the leading names in music, and instantly connect listeners with more opportunities to discover new tracks and creators. Check out the full roundup of playlists launching tomorrow, below. In addition to playlists, SoundCloud are introducing community profile pages. These pages work just like any other profile page on SoundCloud, and bring together music communities that are authentically SoundCloud. Each community page will be home to their new handcrafted playlists that are most relevant to that community. It's the place where music fans can interact directly with our curators and other music fans who share the same musical taste, as well as stay up-to-date on new tracks, emerging creators and more. The launch is phase one of the rollout and will be U.S. only, with more territories rolling out soon. Playlists: Ear Candy: Fresh Pop Picks Drippin': Best Rap Right Now On The Up: EDM, New & Hot Tearz: Rap's New Edge Vibes: Best New R&B Club Heat: Dance, New & Hot Stitches: Indie New Arrivals Borderless: Giant Global Beats La Multitud: Latinx Pop, New & Hot The Dive: New Rock Now The Bassbin: UK Beats, New & Hot Tunnel: Underground Electronic, New & Hot One World: Global Pop Hits Gotham Bars: NYC Rap, New & Hot I 85: Atlanta Rap, New & Hot Pacific Rims: New West Coast Rap Power Play: Quality Hip-Hop Cuts The Look Out: Bubbling Rap Tracks Closer: Emerging R&B Sunrise: Fresh Florida Rap If you have tracks you think are suitable for these key playlists, you can submit those for consideration. Make sure to enter the target playlist in the comments.

Successful Social Media Strategy

Industry News   /   April 23rd, 2019

Successful Social Media Strategy

The secrets to a successful social media strategy as a DJ and Producer Some people love social media and other people don't - we get it, really we do! However, musical talent alone just doesn't cut it these days. You also need to be a master at marketing yourself, your brand and your music. You might not like it, but your social media is your shop window - it's the first place people will look when you contact them and if it's out of date and looking amateur, unfortunately it reflects on your music.

Youtube music rolls out free, ad-supported service for google home users

Industry News   /   April 22nd, 2019

Youtube music rolls out free, ad-supported service for google home users

A free, ad-supported YouTube Music service has been rolled out for Google Home users. Starting today (April 18), the free service is available on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, the Netherlands, and Austria and will be available in more countries soon.

Soundcloud launches DJ software integration with virtualDJ

Industry News   /   April 19th, 2019

Soundcloud launches DJ software integration with virtualDJ

SoundCloud has launched new DJ software integration with VirtualDJ. The new offering allows users to stream and mix the entire SoundCloud catalogue of tracks on the fly, building mixes within Virtual DJ once they have enabled the functionality, providing they have a SoundCloud Go+ subscription. The move is part of a wider family of direct streaming offerings which we reported were in the pipeline last year as the platform looks to increase its appeal amongst the dance music community. More proof that streaming is poised to take over DJ booths across the world, a prediction DJ Mag made back in July 2018.

Rotterdam's Suicide Club has found a recipe for success in a city of contrasts

Industry News   /   April 17th, 2019

Rotterdam's Suicide Club has found a recipe for success in a city of contrasts

Suicide Club combines DJs with dining, and Dutch reserve with dancefloor enthusiasm. The Groot Handelsgebouw building - an eight-storey office block and an architectural symbol of post-war Rotterdam - is an odd setting for a night that showcases some of Holland's leading underground DJs. But then the Suicide Club is an unusual night. Arriving on the eighth floor we exit the lift facing an open kitchen, food service still in full swing. Ambient jazz fills the air above the murmer of conversation and clatter of plates and glasses. With room for 200, the club is small, with a round bar, decorated in turquoise tiles, in the middle. Wrought iron modular shelving sits above it, a few sections filled with ornate stained glass. Warm, low hanging lights sit above the tables. So far, so gastro. Has this place really played host to the likes of Carista, Luke van Dijk and DJ Deeon (and tonight, local hero De Sluwe Vos)?

SoundCloud: Curated Playlists

Industry News   /   April 16th, 2019

SoundCloud: Curated Playlists

With the largest, most diverse music catalog ever assembled, SoundCloud is where tomorrow's creators get their start, genres emerge and music culture is born. Alongside personalized weekly playlists such as 'SoundCloud Weekly,' 'The Upload,' and 'Fresh Pressed,' the next chapter of curation on SoundCloud, more handcrafted playlists and new community profile pages, has now begun!! Expanding curation with more handcrafted playlists from a team of music industry VIPs From the moment listeners land on their home screen, their new playlists will help them explore the diverse communities that make up SoundCloud. They include picks from some of the leading names in music, and instantly connect listeners with more opportunities to discover new tracks and creators. Check out the full roundup of playlists launching tomorrow, below. In addition to playlists, SoundCloud are introducing community profile pages. These pages work just like any other profile page on SoundCloud, and bring together music communities that are authentically SoundCloud. Each community page will be home to their new handcrafted playlists that are most relevant to that community. It's the place where music fans can interact directly with our curators and other music fans who share the same musical taste, as well as stay up-to-date on new tracks, emerging creators and more. Check out the communities below. Hustle, The Peak, RAW, Shine, Scenes, Vs, Throwback, AURAS, Circuits, Coded, Vibrations, Subs, La Onda, Amped The launch is phase one of the rollout and will be U.S. only, with more territories rolling out soon. Playlists: Ear Candy: Fresh Pop Picks Drippin': Best Rap Right Now On The Up: EDM, New & Hot Tearz: Rap's New Edge Vibes: Best New R&B Club Heat: Dance, New & Hot Stitches: Indie New Arrivals Borderless: Giant Global Beats La Multitud: Latinx Pop, New & Hot The Dive: New Rock Now The Bassbin: UK Beats, New & Hot Tunnel: Underground Electronic, New & Hot One World: Global Pop Hits Gotham Bars: NYC Rap, New & Hot I 85: Atlanta Rap, New & Hot Pacific Rims: New West Coast Rap Power Play: Quality Hip-Hop Cuts The Look Out: Bubbling Rap Tracks Closer: Emerging R&B Sunrise: Fresh Florida Rap

 

audiolockc4dichewdj-voicemfitprimeradartonedenyoutube