Our News / February 15th, 2019
Have you registered for Beatport Hype?
WHAT IS BEATPORT HYPE?
Beatport Hype is the ultimate promotional platform, enabling you to grow your label and get it maximum exposure. If your label earns less than $10,000 a year, you are entitled to sign up for Hype. Some of the main benefits of this include:
- Charting in the HYPE Top 100 will sustain your label's growth.
- More sales increase your Beatport followers.
- Potential selection of banners & release tiles for your tracks.
- Supported Marketing and Social Media campaigns.
- Monthly newsletter with tips & tricks from Beatport label team.
Beatport Hype costs just 9.99 USD / 9.99 EUR / 14.99 AUD / 7.99 Per month, once your free trial expires. You can cancel at any time.
Label News / February 14th, 2019
Great A&R... The key to a successful label
A&R (or artists & repertoire) might sound like something that you only associate with major labels and movies - you know, the cliche smooth-talking guy in a suit that turns up and offers a life-changing record deal to save the day. In real life though, A&R is much more than this, it is the backbone of your label and getting this essential element right will lay the foundations for a successful business.
First things first: what exactly is A&R?
In layman's terms, it's the process of finding, signing, managing and promoting your label's catalogue. But that's the easy part - the tricky part is to do it well. Our head of A&R, Simon Birkumshaw, has shared a few key things to keep in mind when signing music:
- Have a plan (and stick to it) - You need to work out what your brand is - your sound and your image are important and the music you sign needs to represent that in every way
- Do your research - Has the artist released on other labels? What is their social media presence like? Will They help work the release with you? What can they bring to the table?
- Take your time - You don't need to sign everything you get sent as soon as you hear it. A track might sound different tomorrow or after a few listens - if you're not getting the same buzz about it a week down the line, is it really right for your label?
- Think about the future - Once the track has been released, is there potential to exploit it in other ways away from your usual market to turn it into a valuable asset in the long-term? This could mean anything from licensing the track for use on other mediums, or simply creating shorter edits so that it is more appropriate for streaming platforms.
- Data is king - When was the last time you checked the back end of Label Worx? You have access to a wealth of information about the sales and streaming figures for your releases which is updated daily - why not use it in your A&R process? Did that marketing campaign that you paid out for have an effect on sales? Which artists have done well on streaming sites and could be worth a follow-up release? There's a lot of potential if you apply the information to the bigger picture.
- Be organised - You will potentially have a lot of demos to deal with, and each of those submissions will require an amount of your time to research and respond appropriately
We know that people like to send labels music in all sorts of ways, and it can be hard to keep track of everything you're being sent across 8 different channels. So, to streamline this process, we have a service called Demo Worx which provides a single portal for you to manage and respond to demos from your laptop and even your phone. We'd be here all day listing every single feature, but.
- You can set essential information that people need to include
with submissions in a simple form, to save you time researching previous releases, social media presence etc.
- You can mark off tracks you like to come back to later, and you can reply to submissions you don't like with pre-written replies to save time.
- You can even share potential demos with team members to get second opinions and leave notes on tracks.
And this all can be merged seamlessly into your website and social media channels. We understand the A&R process better than anyone and our Demo Worx tool was built from the ground up by A&R specialists to make the process easy for everyone involved. If it's something you think you might improve your label, please contact one of the team who will be able to provide some more information.
Industry News / February 13th, 2019
Tidal lets users mute artists and tracks
TIDAL has become the latest streaming company to allow users to block artists.
The company's announcement follows last month's news that it was adding a block feature its platform.
According to TIDAL, specific artists and tracks can now be muted in its 'algorithmically curated' playlists, My Mix (which was launched in December) and Artist and Track Radio.
To remove specific content from the playlists, users can press a block icon that will appear on the 'playing' page.
Once the block icon button is selected, either the specific track can be blocked or users can choose to mute the artist's entire catalog.
Playlists will then skip the current track, and remove the content from all Artist and Track Radio and My Mixes playlists immediately.
Blocked content can be reviewed in TIDAL's settings, where blocked artists can be unblocked.